Lenskart Gold

Lenskart is an Indian multinational eyewear company, based in Gurugram. As a vertically integrated company, it designs, manufactures, distributes, and retails prescription and regular eyewear.^[5] It sells its products through website, mobile app and 2,000+ physical stores

Its manufacturing facility is located Bhiwadi, Rajasthan, with an annual production capacity of 5 crore glasses.^[1][2]

Peyush Bansal, a former Microsoft employee, founded Lenskart.com in 2010 along with Amit Chaudhary and Sumeet Kapahi.^[6] In 2011, early investor IDG Ventures India directed the company to also sell wristwatches, bags and jewellery online to replicate Titan Company‘s business.^[7][8] In 2011, the company launched Watchkart.com and Bagskart.com, and the following year, it started Jewelskart.com.^[9] By the end of 2014, only Lenskart.com remained operative as the company shut down its other three websites to focus on the eyewear segment.^[10]

Lenskart launched the eyewear brand John Jacobs in 2017.^[11][12] In October 2017, Lenskart signed up its first brand ambassador Katrina Kaif.^[13][14] In 2018, the company became profitable, EBITDA positive.^[15] In March 2019, the company hired Bhuvan Bam as its first male brand ambassador.^[16]